New Movies 'Chalo Dilli' And 'Shor In The City' To Lead New Releases ~ Zooming Zone

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Though 'Shor In The City' would be enjoying a partial release today, it would see a full fledged screening for itself tomorrow. In addition to this Tusshar Kapoor starrer the other prominent release is Lara Dutta-Vinay Pathak starrer 'Chalo Dilli' which has surprisingly been under promoted. For a film that is exuding good vibes through it's promos, it should ideally have been all over. The theme too is exciting and reminds one of road movies like 'Jab We Met' and 'Dil Hai Ki Maanta Nahin'. However low promotion and clutter created due to competition means 'Chalo Dilli' would have to work really hard to make it's presence felt.

Due to this, while 'Chalo Dilli' would have to be content with a 30%-40% opening, the same would hold good for 'Shor In The City' as well. Both films come with good chances of picking up through word of mouth though. Other than these two films arrive 'I Am', 'Naughty @ 40', 'Men Will Be Men' and 'Queens! Destiny of Dance'. Though 'I Am' has been in news for over a year, the final push around the release period is surprisingly missing. A serious take on affairs, this issue based film would have to totally rely on reviews and word of mouth.

Remaining three releases, 'Naughty @ 40', 'Men Will Be Men' and 'Queens! Destiny of Dance', won't be enjoying any such luck though. 'Naughty @ 40' could have been a vintage affair but has just not been promoted. As for 'Men Will Be Men' and 'Queens! Destiny of Dance', one can well count on their fingers the number of people who have even heard about the films, let aside being curious to watch them.

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